After Duster, if there is any other car that has helped the French automaker in maintaining a sustainable market position in India is Renault Kwid. This stylish hatch with its sporty looks and strong brand endorsement instantly caught the attention of the first time and budget car buyers. Launched in September 2015, the car has not only delivered impressive sales numbers but has the same trend continued this year around too, let’s find out.
Image Credit: NDTV
Renault Kwid since the very day of its stepping foot in the Indian market has sold close to 75,000 units. And as per company’s data, the car has further received 1.5 lakh bookings from both local and international markets. All this have led Renault India market share to jump from 2.3 percent to a good 3.8 per cent mark in the first quarter of 2016. But when one house such a high-in-demand vehicle, a production revision comes handy. Keeping this in mind, the company recently increased the production rate to 10,000 units per month. This in addition to minimising the waiting period will also contribute in the export of Kwid CKD unit to Brazil, where the car is soon scheduled to launch.
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In order to keep the favouritism intact around Kwid, Renault has been working hard and is constantly seen introducing changes around the car. At the 2016 Auto Expo, Renault booth displayed Renault Kwid 1.0 manual and 1.0 AMT models that again attracted consumers who were in need of greater power delivering budget cars. On 22nd August, Renault launched Kwid 1.0 manual, the said trim is 22,000 expensive over the 0.8 RxT trim and is priced between INR 3,82,776 – INR 3,95,776.
The new Kwid 1.0 MT variant justifies its high price not only through the new 999 cc 3-CYL SCe 97 PS producing mill but, also through certain exterior and interior modifications. Like the new grey ORVM caps, black & white decal with ‘1.0’ embossment and few other accessories at additional cost. The cabin of the said trim is equipped with a 7-inch touchscreen display with GPS and Bluetooth connectivity, front power windows, new red inserts on seats, and remote central locking. On the safety front, the car now holds optional driver’s airbag and front seatbelt pretensioners. As for the Kwid 1.0 AMT trim, its presence is still awaited and when it does make it to the showrooms we are sure to see its contribution of surge in Kwid sales figure.
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Seeing the growing interest of public towards Renault Kwid, CEO of Renault India, Mr Sumit Sawhney is expecting to see as many as 125,000 units of Kwid running down the Indian roads by the year end. This brings us to the fact that currently the company is selling close to 9,000 units of Kwid every month.
Ending our analysis we’d like to say that Renault Kwid has proved no less than a poster child for the company since debut and its quite evident from the Kwid sales figures. If anybody is to be thanked for this performance then it should be the 98 percent localised CMF platform that not only gives Kwid its sporty appeal but at the same time helps it in maintaining a competitive price tag.