India’s largest automaker has faced quite a struggling situation last year. But, things are getting better after a series of launches by Maruti-Suzuki. The new models in the line-up has helped in enhancing the sales of the manufacturer and for the month of July the company has witnessed 13.9% growth. This growth figure includes both the export and inbound sales of Maruti-Suzuki, clocking overall 1,37,116 units.
Image Credit: Nexaexperience
Focusing on the local market, the manufacturer has reached a figure of 1,25,778 units for July 2016, which was 1,10,405 in 2015. In terms of exports, Maruti-Suzuki has marked the figure of 11,338 units, which was 11, 307 last year in the same time frame. Analyzing the segment, the entry level hatchback segment has witnessed a steady decline in the sales for 7th consecutive month. Due to the entry of new competitors in the segment, Alto and WagonR both have seen themselves in a struggling situation. But, the growth in Maruti Sales is a result of steady improvement in the sales of its compact segment which include, Baleno, Swift, Ritz, Celerio and DZire. The sales of these five models accounts to 50,362 units, which clearly reflects the love for Maruti in the country, in the particular segment.
Image Credit: Carandbike
Even the Utility vehicles of the company have performed well and the combined sales of Gypsy, Ertiga, Grand Vitara, S-Cross, and Vitara Brezza stands at 17,382 units. The van segment, which include Omni and Eeco at present, have clocked 14,748 units and even the recently launched first commercial vehicles of the company has managed to attract 14 bookings within the few days of its launch. The mid-size segment, which is lead by Ciaz has also performed well in competing against the Honda City, Fiat Linea, Nissan Sunny, Hyundai Verna, Renault Scala and Skoda Rapid in the segment, reaching a sales count of 5162 units.
Image Credit: Checkraka
When making an overall analysis of the Maruti sales, only the mini and super compact segments have seen a downfall, the rest of the segments seems to have performed well, thanks to the consistent development in the models by the company. Let’s see how the company uplifts these two negative segments and manages to hold the grip over them.