In a scenario, where automakers like Maruti-Suzuki and Hyundai are all set to hike prices of their prospective models, what Ford India is upto is somewhat surprising. Ford Figo and Aspire prices have been reduced upto INR 91,000 and this step might help in taking a leading edge in the competitive market. Both these cars are loaded with a stack of features and after slashing the prices upto 91,000 these cars are now a value for money deal for the customers.
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The maximum benefit is on the top end variants of Ford Figo and Aspire, for Ford Aspire, the Titanium variant gets benefit of approximately INR 91,000 on both 1.2-litre petrol and 1.5-litre diesel versions. While, on the Titanium and Titanium+ diesel versions of Figo, one can get benefits upto INR 50,000 and INR 30,000 respectively. The Ford Aspire currently competes against the likes of Suzuki Swift DZire, Honda Amaze, Chevrolet Sail, Hyundai Xcent and the recently launched Volkswagen Ameo. While, the Ford Figo is competing against Suzuki Swift, Hyundai Grand i10 and Mahindra KUV100 and Tata Tiago.
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The dropped prices of both the models will definitely put a significant impact on the sales of the competitors as for anyone, a feature rich car with competitive pricing is always a first priority. The Executive Director, Marketing, Sales and Services of Ford India, Anurag Malhotra, said, “Offering technically advanced and safe products are critical to the company’s vision and commitment to customers. By realigning the prices of Figo and Aspire, the company will be able to attract more customers. This realignment also improves the accessibility of the outstanding products, which offer segment first-safety features and class-leading technologies.”
Below are the detailed prices of Ford Figo and Ford Aspire:
Ford Figo Prices (ex-showroom Delhi):
|1.2L Ti-VCT (Petrol)||Rs 453,700||Rs 482,700||Rs 523,700||Rs 565,700 (Prev. Rs 594,700)||Rs 628,700 (Prev. Rs 658,700)|
|1.5L TDCi (Diesel)||Rs 562,750||Rs 591,750||Rs 632,750||Rs 653,750 (Prev. Rs 703,750)||Rs 717,750 (Prev. Rs 767,750)|
|1.5L Ti-VCT (Petrol AT)||NA||NA||NA||Rs 727,100||NA|
Ford Aspire Prices (ex-showroom Delhi):
|1.2L Ti-VCT (Petrol)||Rs 528,150||Rs 576,150 (Prev. Rs 601,150)||Rs 599,150 (Prev. Rs 690,150)||Rs 680,150 (Prev. Rs 745,150)|
|1.5L TDCi (Diesel)||Rs 637,850||Rs 685,850 (Prev. Rs 710,850)||Rs 708,850 (Prev. Rs 799,850)||Rs 789,850 (Prev. Rs 854,850)|
|1.5L Ti-VCT (Petrol AT)||NA||NA||Rs 819,750||NA|
It is interesting that company has given additional consideration on the diesel variants to get the attention of the customers which is inclining towards petrol version these days. Let’s see how Ford will take advantage of this price revision and will boost its sales figures in the coming festive season.